BTS AT LAUVE
A backstage look at the making of LAUVE.

Launching a new jewellery collection doesn’t happen overnight. It involves a lot of brainstorming, trial and errors of different designs, photoshoots and much more. Read on to find out how our newest collaboration with Lauren Versnick rose from its ashes.


THE START OF SOMETHING NEW. 
 

Over a year ago, our design team and Lauren Versnick had their first gathering about designing her very own jewellery line. More meetings followed, in which they created moodboards together, exchanged ideas and inspiration and discussed the storyline behind every piece. From the get-go, it was clear that Lauren, who was raised in a family of strong women, wanted to create an empowering collection. This was then translated in the mystical phoenix symbolising resilience and rebirth and the red garnet gemstone that stands for passion and courage. As a result, the fierce LAUVE collection was eventually born.  

READY, SET, SHOOT.

At the start of April, the photoshoot for Lauren’s new collection took place. The talented Belgian photographer Sofie Coreynen shot the campaign pictures. Using objects like wings and red lighting, she perfectly visualised the mood and story of #Lauve. Makeup artist Kyria Cateau did a wonderful job on the hair and makeup looks, taking the result to an even higher level.  

A CHAT WITH LAUREN.


imagery by lukavdcpicture (@lukavdc). 

LAUVE BY LAUREN VERSNICK
The story behind her jewellery.