Launching a new jewellery collection doesn’t happen overnight. It involves a lot of brainstorming, trial and errors of different designs, photoshoots and much more. Read on to find out how our newest collaboration with Lauren Versnick rose from its ashes.
THE START OF SOMETHING NEW.
Over a year ago, our design team and Lauren Versnick had their first gathering about designing her very own jewellery line. More meetings followed, in which they created moodboards together, exchanged ideas and inspiration and discussed the storyline behind every piece. From the get-go, it was clear that Lauren, who was raised in a family of strong women, wanted to create an empowering collection. This was then translated in the mystical phoenix symbolising resilience and rebirth and the red garnet gemstone that stands for passion and courage. As a result, the fierce LAUVE collection was eventually born.
READY, SET, SHOOT.
At the start of April, the photoshoot for Lauren’s new collection took place. The talented Belgian photographer Sofie Coreynen shot the campaign pictures. Using objects like wings and red lighting, she perfectly visualised the mood and story of #Lauve. Makeup artist Kyria Cateau did a wonderful job on the hair and makeup looks, taking the result to an even higher level.
A CHAT WITH LAUREN.
Q1. How and when did the idea of creating your own jewellery collection with DPT come about?
“I’ve loved jewellery since I was little. I begged my mother to get my ears pierced when I was 6 years old, and I was always trying out my grandmothers’ rings and earrings. So naturally, when DPT asked me to become one of their brand ambassadors, I knew I had to grab my chance and ask whether they would be open for a collaboration. When the team said yes, it was like a dream come true for me.”
And what was the most challenging aspect of it?
Q3. You’re a beauty both in front of and behind the camera, can you share a secret modelling tip?